Planet aspires to reach upto 70% geometric coverage, it is not 100% because we do not image oceans, cannot reach the poles due to orbital inclination and cannot image 100% of land as there will always be issues related to imperfect scheduling/orbits etc.
Out of the 70% that is covered geometrically there is an certain amount of imagery that makes it to the platform (this is the imagery that users actually see). The reasons for not all imagery to make it to the platform include cloud coverage, rectification problems, orbit anomalies and enough GCPs need to be collected for the imagery to be published.
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